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Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

Learn about the difference between dormant and active buyers, and how to fix your campaign trackers ..

A Pipeline of Problems

A Pipeline of Problems

Oil and gas pipelines are everywhere and nowhere. They hide in plain sight, buried and marked above ..

Free Education, Pros and Cons

Free Education, Pros and Cons

I had a conversation earlier today with a woman from Melbourne, Australia who lamented that her..

Uptime 5th Anniversary, Carbon Negative Materials

Uptime 5th Anniversary, Carbon Negative Materials

Weather Guard Lightning TechUptime 5th Anniversary, Carbon Negative MaterialsThe Uptime Podcast..

The U.S. Economy Is in Trouble, but What Exactly Did We Expect?

The U.S. Economy Is in Trouble, but What Exactly Did We Expect?

To me, the funniest part (if there is one) of the fiasco we Americans are experiencing is that..

Global soil moisture in ‘permanent’ decline due to climate change

Global soil moisture in ‘permanent’ decline due to climate change

A new study warns that global declines in soil moisture in the 21st century could...The post Global ..

EchoBolt Advances Wind Turbine Bolt Maintenance

EchoBolt Advances Wind Turbine Bolt Maintenance

Weather Guard Lightning TechEchoBolt Advances Wind Turbine Bolt MaintenancePete Andrews from..

Galápagos Yellow Warblers Living Near Traffic Noise Act More Aggressively, Study Finds

Galápagos Yellow Warblers Living Near Traffic Noise Act More Aggressively, Study Finds

New research has found that the persistent sound of traffic can aggravate Galápagos yellow warblers ..

50 grassroots conservatives visit Capitol Hill to support clean energy tax credits

50 grassroots conservatives visit Capitol Hill to support clean energy tax credits

FOR IMMEDIATE RELEASE 50 grassroots conservatives visit Capitol Hill to support clean energy tax..

Die Zukunft des Elektrikerhandwerks in der Smart-Home-Technologie

Die Zukunft des Elektrikerhandwerks in der Smart-Home-Technologie

In einer Welt, die zunehmend von Technologie und Vernetzung geprägt ist, stellt die Entwicklung des ..

Indigenous Cultures and Environmental Management

Indigenous Cultures and Environmental Management

Protecting the natural web of life for all who depend on their traditional ways of lifeThe post..

Farmer in Peru Takes Major Germany Energy Firm to Court Over Emissions

Farmer in Peru Takes Major Germany Energy Firm to Court Over Emissions

A lawsuit filed by a Peruvian farmer against major German energy company RWE began on Monday. The..

Explaining Our Role in the Universe to Young People

Explaining Our Role in the Universe to Young People

At left, we have the words of American planetary scientist Dr. Carolyn Porco, who explores the..

‘The Day Trump’s Big Oil Megadonors Paid for’: EPA Chief Zeldin Announces Rollback of 31 Landmark..

‘The Day Trump’s Big Oil Megadonors Paid for’: EPA Chief Zeldin Announces Rollback of 31 Landmark..

In what United States Environmental Protection Agency (EPA) Administrator Lee Zeldin called the..

How OEMs Solve Problems, ACP OMS Recap

How OEMs Solve Problems, ACP OMS Recap

Weather Guard Lightning TechHow OEMs Solve Problems, ACP OMS RecapAllen and Joel discuss their..

Analysis: Nearly a tenth of global climate finance threatened by Trump aid cuts

Analysis: Nearly a tenth of global climate finance threatened by Trump aid cuts

Nearly a tenth of global climate finance could be under threat as US president Donald...The post..

Hitachi Energy Leads the Energy Transition

Hitachi Energy Leads the Energy Transition

Weather Guard Lightning TechHitachi Energy Leads the Energy TransitionLaura Fleming and Alfredo..

David Brooks “Nauseated” on America’s Moral Implosion

David Brooks “Nauseated” on America’s Moral Implosion

Here’s what commentator David Brooks said after the White House’s mistreatment of the Ukrainian..

GE Vernova Closes Brazil Factory, Decommissioning Bonds for Wind Farms

GE Vernova Closes Brazil Factory, Decommissioning Bonds for Wind Farms

Weather Guard Lightning TechGE Vernova Closes Brazil Factory, Decommissioning Bonds for Wind..

How Our Schools Are Preparing Our Children for Life

How Our Schools Are Preparing Our Children for Life

The cartoon here makes an important point, albeit in a kind of tongue-in-cheek manner...

Role of Compliance in Australia’s Energy Efficiency Industry

Role of Compliance in Australia’s Energy Efficiency Industry

In Australia, businesses must follow energy regulations, not just as a legal requirement but as..

DeBriefed 14 February 2025: Nearly 95% of countries miss UN climate deadline; 1.5C on horizon;..

DeBriefed 14 February 2025: Nearly 95% of countries miss UN climate deadline; 1.5C on horizon;..

Welcome to Carbon Brief’s DeBriefed. An essential guide to the week’s key developments relating to..

Just 17% of world’s peatlands are protected, new study warns

Just 17% of world’s peatlands are protected, new study warns

There is a “mismatch” between the importance of peatlands and their current level of protection,....

分析：2024年中国清洁能源创纪录增长遏制CO2上升

分析：2024年中国清洁能源创纪录增长遏制CO2上升

中国清洁能源创纪录的增长使该国二氧化碳（CO2）排放量在2024年的后10个月里保持在低于上年同期的水平。然而，Carbon Brief..

Scientists Develop a Feeding Tool for Coral Reef Restoration

Scientists Develop a Feeding Tool for Coral Reef Restoration

Scientists at The Ohio State University have developed a new device known as Underwater Zooplankton ..

Another Weird Phenomenon in America

Another Weird Phenomenon in America

The latest fad in American society seems to be denying the existence of things that clearly do..

Vårgrønn’s Massive UK Offshore Floating Wind Project

Vårgrønn’s Massive UK Offshore Floating Wind Project

Weather Guard Lightning TechVårgrønn’s Massive UK Offshore Floating Wind ProjectIn the Uptime..

Supporting the Fix Our Forests Act

Supporting the Fix Our Forests Act

Supporting the Fix Our Forests Act By Dana Nuccitelli, CCL Research Coordinator Last month, after..

Rio Tinto and Hydro Invest $45 Million to Cut Aluminum Emissions

Rio Tinto and Hydro Invest $45 Million to Cut Aluminum Emissions

Aluminum is everywhere, from cars to cans, but its production is a major carbon polluter. With..

Really Stupid Stuff

Really Stupid Stuff

Has anyone else noticed that social media posts are becoming more ridiculous by the day? This fool..

All you need to know about green bonds

All you need to know about green bonds

Green bonds are a transformative force within the financial landscape, representing a strategic..

Northern Trust Revolutionizes Carbon Credit Market with Blockchain-Powered Platform

Northern Trust Revolutionizes Carbon Credit Market with Blockchain-Powered Platform

Northern Trust is making a bold move in the voluntary carbon market (VCM) with its innovative..

Genetic Diversity of Two-Thirds of Plant, Animal and Fungi Species Studied Is Declining, but..

Genetic Diversity of Two-Thirds of Plant, Animal and Fungi Species Studied Is Declining, but..

The most comprehensive worldwide analysis of wildlife genetic diversity ever undertaken has found..

Trump at His Best

Trump at His Best

Love the cartoon here. Anyone who expects anything at all virtuous from this sociopath is a fool.

Meta Vs. Microsoft: Who’s Leading the Q4 Revenue Game and Net Zero Goals?

Meta Vs. Microsoft: Who’s Leading the Q4 Revenue Game and Net Zero Goals?

Meta and Microsoft have kicked off 2025 with record-breaking financial results in the quarter..

Reaching Out to People Gently and Kindly

Reaching Out to People Gently and Kindly

I had to laugh when I saw this, if only because, and read this carefully, people don’t like to be..

Starbucks Rakes in $1.9B International Revenue Amid Sales Dip: But how is its Sustainability..

Starbucks Rakes in $1.9B International Revenue Amid Sales Dip: But how is its Sustainability..

Starbucks has brewed up a moderately strong performance in Q1, raking in $1.9 billion in..

The Forms of Ignorance

The Forms of Ignorance

This is an interesting thought, though it’s unclear why rejecting something one knows nothing about ..

Advice on Writing from C.S. Lewis

Advice on Writing from C.S. Lewis

At left is what the great C.S. Lewis advised a “schoolgirl in America” on the subject of writing. I ..

Your Ultimate Guide to Sustainable Alternatives to Amazon and Target for Nearly Everything

Your Ultimate Guide to Sustainable Alternatives to Amazon and Target for Nearly Everything

Whether you need books, tech, clothes, groceries, or even auto parts, this guide has sustainable..